Experts say that India is only the tip of the iceberg. The Missed call market is expecting more action here because of the large active mobile base. There are many reason for the popularity of MCM, some of them are: there is no cost associated with making a missed call, it’s easy and fast, it’s the simplest call to action, universally understood and accepted, no need any app or account and above all, it is a human powered ecosystem that’s already in place.
One of the prime advantages of MCM over other similar marketing techniques is that ‘its user initiated marketing’. If a customer or user should give miss call she/he should be genuinely interested in the subject, this make the marketing several times more efficient than other traditional methods. This peculiarity of MCM takes risks like unnecessary network traffic and spam out of the picture.